EU-IMPACT: Awareness Campaigns for Reforms and EU Accession in Moldova

Description

At CRDC, we believe that accurate and accessible information is essential for a democratic society. Through the EU-IMPACT project, we aim to bring Europe closer to people — not through political speeches, but through simple explanations, interactive activities, and direct dialogue with citizens.

EU-IMPACT is more than just a communication campaign: it is an invitation to learn, a bridge between local communities and European values. At a time when disinformation is taking root, this project offers clear, relevant, and easy-to-understand content about sectoral reforms and the benefits of the Republic of Moldova's accession to the European Union.

Objectives
Increasing awareness of European reforms and the benefits of integration among citizens of the Southern Development Region of the country.
Combating myths and disinformation about the EU through verified materials and interactive sessions.
Promoting European values – human dignity, freedom, democracy, equality, the rule of law, and respect for human rights – among youth and adults.
Facilitating dialogue between communities, experts, and local leaders on topics related to European integration.
Methodology
The project is implemented through clear and interconnected stages that combine digital media, field activities, and civic education:
1
Europe in Focus
Production and distribution of educational videos in which local leaders explain, in simple terms, what European reforms mean and how they affect community life.
2
EU Connect
A digital campaign explaining the benefits of EU accession.
3
European Caravan
Organizing community events where citizens can ask questions and engage in dialogue with guest experts.
4
On-the-Ground Information
Distribution of educational materials directly in communities.
5
EduMedi
Interactive workshops in schools and communities, where young people learn about European values and develop critical thinking to counter disinformation.
What we offer
EduMedi
Explanatory videos about EU reforms, tailored to the local audience.
EduMedi
Interactive, friendly, and accessible digital content on social media.
EduMedi
Local events with guest speakers and Q&A sessions.
EduMedi
School workshops to promote European values among youth.
EduMedi
Clear, easy-to-understand informational materials distributed directly in communities.
EduMedi
A real opportunity to engage with experts and ask direct questions.
Areas of involvement
1
European education
What is the EU? What reforms are needed? What are the benefits?
2
Combating disinformation
How to spot fake news and access reliable information?
3
Digital communication
How to use social media for responsible information sharing?
4
Community participation
How can citizens influence local decision-making?
5
Civic and media education
How do we shape active, informed, and responsible young people?
Beneficiaries
Civic and media education
Citizens from the Southern Development Region, who will better understand the EU integration path.
Civic and media education
Young people, pupils, and students taking part in civic and media education workshops.
Civic and media education
Local leaders and NGOs interested in promoting European values.
Civic and media education
Rural communities with limited access to information and expert dialogue.
Expected results
Increasing awareness and understanding of sectoral reforms and the EU accession process among the public in the South Development Region.
1
Expanding access to accurate and verified information through the creation and distribution of educational materials adapted to the local context.
2
Combating disinformation and false narratives about the EU through information sessions and thematic campaigns.
3
Direct engagement of citizens in local dialogues with experts and community leaders to encourage informed civic participation.
4
Enhancing youth involvement in learning about European values through media education and the promotion of critical thinking.
5
Active collaboration with local and regional media to disseminate key campaign messages and increase project visibility.
6
Partners and Funders
This program is implemented by the Regional Center for Community Development with the support of:
Want to work with us?
Our team can support you with trainings, consultancy, and expertise in community development. Contact us to discuss how we can contribute to your initiatives through personalized services and effective collaboration.
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