Русский 
Română 
Description
The “Visibility through Identity” project provided the Regional Center for Community Development with a unified, modern, and credible public image. From a complete brand book to an interactive website and a 2% redirection campaign, the initiative transformed the way the organization communicates, attracts support, and mobilizes the community. In just six months, CRDC became more recognizable, more transparent, and better prepared to generate lasting impact in southern Moldova.
Objectives
Creation and implementation of a coherent visual identity (brand book + vector logo).
Development of the team’s communication skills through dedicated trainings.
Launch of a functional website, mobile-friendly and integrated with a donation mechanism.
Increased visibility of the organization through promotional materials and a presentation video.
Strengthened relationships with partners and the public through the Community Impact Anniversary Gala – 5 years of success and partnership.
Diversification of funding sources through the 2% income tax redirection campaign.
Professionalization of internal processes through an onboarding guide for new team members.
Methodology
The project was implemented through a strategic approach, focused on the real needs of the organization and the active involvement of the team. Each activity was designed as part of an integrated process of professionalization, visibility, and organizational strengthening. We worked in well-structured stages, with an emphasis on quality, collaboration, and both visual and functional coherence.
1
Branding
Visual and conceptual analysis followed by the development of a brand book with clear guidelines for logo usage, color scheme, typography, and tone of voice.
2
Capacity Building
Internal training session on applying the communication policy and using the new visual identity.
3
2% Campaign
Offline and online campaigns with flyers and promoted content to redirect income tax to CRDC, aligned with the goal of community dog sterilization.
4
Visibility Kit
Production of roll-ups, banners, and custom tote bags for community events and campaigns.
5
Web Development
Planning, prototyping, testing, and launch of the website crdc.md, featuring sections on implemented projects, news, resources, events, testimonials, and an online donation mechanism.
6
Onboarding
Development of the onboarding policy and delivery of a training session to ensure the smooth integration of new team members.
7
Community Event
Organization of the Anniversary Conference (5 years of CRDC) – presentations, networking, live music, and partner recognition ceremony.
What we offer
Detailed brand book and scalable logo in 10 variations, ready for print and digital use.
Modern, responsive website with integrated donation module, news section, dedicated pages for ongoing and completed projects, activity calendar, and a resource library (reports, guides) for the public and partners.
Hands-on training session for the entire team on applying the visual identity
Designed promotional materials.
Anniversary Conference “5 Years of Impact,” with 70+ participants and broad visibility.
Organizational presentation video, used in campaigns, on the website, and during events.
Fundraising tools: online donation form and 2% campaign (printed materials, online campaign on social media) for community dog sterilization.
Onboarding policy for the smooth integration of new employees and volunteers, including a best practices checklist.
Areas of involvement
1
Visual Identity & Branding
Ensures a consistent public image and quick recognition of CRDC.
2
Digital Platform crdc.md
Website with integrated news, dedicated project pages, activity calendar, and a useful resource library.
3
Transparency & Open Governance
Publication of articles, reports, and data on the website to build public trust.
4
Community Development & Advocacy
Events and campaigns that bring together authorities, NGOs, and citizens to find common solutions.
5
Organizational Strengthening
Standardized internal processes (onboarding, communication policies) that enhance professionalism.
Beneficiaries
The CRDC team – employees and volunteers benefiting from a unified visual identity, communication tools, and training sessions, which enhance their visibility and efficiency in project implementation.
Participants at the Anniversary Conference – over 70 people, including representatives of local public authorities, NGOs, partners, and community members, who learned about CRDC's initiatives, engaged in networking, and identified new collaboration opportunities.
The online public – approximately 176,900 citizens who were informed about the 2% campaign, gaining the opportunity to redirect their income tax and support community causes.
Expected results
Complete brand book including official color palette, primary fonts, original iconography with 24 thematic icons, tone of voice, visual styles for social media, print and video, corporate kit, and 10 demonstration mock-ups.
1
Vector logo in 10 variations.
2
1 internal training session – the team fully adopts (100%) the new visual tools.
3
Website crdc.md developed, featuring a project portfolio, “Donate” section, public events calendar, news blog, beneficiary testimonials, and a resource library (PDFs, videos, guides).
4
Printed promotional materials: banner, roll-up, and branded tote bags.
5
Presentation video finalized and distributed via YouTube, Facebook, and the organization's website.
6
Anniversary Conference with over 70 participants, including representatives of local public authorities, partner CSOs, service providers, and beneficiaries.
7
2% campaign carried out with 2 sponsored posts and over 100,000 cumulative views.
8
10 articles published on the website, increasing the organization's visibility.
9
Onboarding guide finalized and team trained in its use.
10
Partners and Funders
This program is implemented by the Regional Center for Community Development with the support of:
